Monetizing Web 2.0
March 22, 2008
One repeated challenge that we face in the educational technology industry is: how do you monetize Web 2.0?
In the Web 2.0 world, a 21st Century Literacy Specialist from Bangkok can rise to prominence and social networks exist with the sole purpose of integrating technology into the classroom. Therefore, Web 2.0 is not conducive to traditional resellers pitching products.
Also, most services in the Web 2.0 world are free! What does the educational technology business world look like in the era of free tools such as free-reading, ning, pbwiki, twitter, and blogger? Chris Anderson just wrote a major article in Wired about how $0.00 is the Future of Business.
Nobody seems to know the answers yet. Some would argue that monetizing Web 2.0 requires a platform such as Sharepoint. I am confident that there is a platform independent business model to partnering with school districts to bring innovative solutions using free tools.
The only certainty is that the world of IT and education is transforming. Those that do not consider the influx of Web 2.0 will be left in the past.
If you are interested in exploring these questions with me, please do not hesitate to drop me a line, comment on the blog, or message me on Twitter sharing your thoughts.
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